I have a few things to say here:
First off: PROMO is key
The way you LOOK, is the most important thing.
You personally, and your company.
You have to remember that PRICE is not an issue. These are people that have plenty of money. Just because they have money, doesn’t mean they’re going to throw it away thought.
They want to feel like they’re getting the BEST. (not the best DEAL, but the BEST designer, the best service, the best looking house on the block).
You can’t Cheap out on things like FLYERS, your website, ads, gifts (yes, give your big clients a gift – we give santa hats with our logo on them or LED keychain lights).
My invoices and quotes are PDF’s from our website that I print out on a portable color printer that runs off my van battery and is velcro’d to my dashboard.
I’ve been told that I charge as much as 4X what my competition charges. But I still get the job. Because I don’t show up with a receipt pad from walmart and a pencil drawn sketch and quote.
These are the things that they will look at when deciding if they want you to be climbing around on their roof and paying you a small fortune to do it.
The price is almost the last thing they’ll look at.
—-—about labour-—-
I pay top dollar for guys that are fast and know what they’re doing.
I don’t hire day labor unless it’s a really big job and I have no choice.
These people represent you, they are the face of your company, you want to make sure that they represent your company well.
I find that I get my best guys by advertising to CLIMBING GYMS
There are indoor climbing gyms now all over the place, and I find that they are great places to find people that like to climb. They think it’s cool to repel off of houses and that’s the guy you want.
Getting a process down is important to:
- I run power first
- Unwind the lights
- Clip them
- Place them on the roof (not mounting them yet, just making sure you have enough length – lay them in the gutter.)
- Do all the runs that you can do on short ladders
- Finish with the high stuff…
I break out the teams into “low guys” and “climbers”
Often the climbers are a “fly crew”. They do the “finishing” work, we’ll roll on a house with the “low crew” and then the “climbers” will come and “wrap up” 2 or 3 jobs in a day.
I find climbing to make things much faster than ladders, you need harnesses and rope and some climbing gear, but it’s well worth the investment in the time that it saves.